THE DIRECTED PUBLIC ENTERTAINMENT ADVERTISING IDEA

Section: Articles Published Date: 2023-01-30 Pages: 41-47 Conference Proceedings Volume: RESULTS OF MODERN SCIENTIFIC RESEARCH

Authors

  • Georgy Adamov Department Of Management, National Research University, Higher School Of Economics, Russia
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Abstract

The article centers around four significant suppositions that underlie the elective conceptualization of public entertainment advertising. It makes sense of the rearrangement framework inside amusement assets are designated; the authoritative construction of entertainment organizations; the manners by which public diversion organizations interface with nearby states and residents; and the implicit set of principles and its effect on the way of behaving of amusement experts. At long last, the article endeavors to coordinate these suspicions into an elective meaning of public entertainment promoting that is named "regulated showcasing."

Keywords

Managed showcasing, Reallocation, Public diversion