THE IMPORTANCE AND FUNCTIONS OF PR ACTIVITIES IN THE PRESCHOOL EDUCATION SYSTEM

Abstract

This thesis examines the importance and core functions of public relations activities in the preschool education system. In the context of educational modernization, demographic growth, and increasing public expectations toward educational institutions, preschool organizations are required not only to provide quality educational and upbringing services, but also to establish stable, transparent, and trust-based communication with parents, local communities, media, and state institutions. The purpose of the study is to substantiate the role of PR in strengthening the social reputation, openness, and institutional effectiveness of preschool education organizations. The study argues that PR in preschool education should be understood not as a narrow promotional tool, but as a strategic communication mechanism that supports public trust, parental engagement, institutional image, crisis response, and feedback-based development. The findings show that effective PR activity contributes to the formation of a positive educational environment, improves cooperation between educators and families, and increases the visibility and accountability of preschool institutions. The research concludes that PR has become an integral component of the management and sustainable development of the preschool education system.