THE USE OF ZOONYMS IN THE NAMES OF SPORTS TEAMS
Abstract
This article studies the phenomenon of using zoonyms (animal names) in the names of sports teams. Animal words are often found in team names, reflecting the strength, agility or other positive qualities of the team. The article presents the reasons for this trend, linguistic and psychological aspects, as well as an analysis of zoonyms found in the names of sports clubs in different countries. It also discusses the impact of zoonyms on brand creation, attracting fans and the image of the team.
Keywords
Zoonym, sports teams, animal namesHow to Cite
References
Nazarov, O. (2020). Brend yaratishda lingvistik unsurlar. Samarqand Davlat Universiteti ilmiy jurnali, 12(3), 45-57.
Rahimova, D. (2022). Hayvonlar obrazlari va ularning semantik ahamiyati. O‘zbekiston Milliy Universiteti Ilmiy axborotnomasi, 9(2), 112-125.
Sharipov, M. (2021). Psixolingvistika: Sport jamoalarining nomlari va ularning ta’siri. Andijon Davlat Universiteti Ilmiy to‘plami, 5(1), 78-90.
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