MARKET-DRIVEN MASTERY: UNVEILING THE IMPACT OF MARKET ORIENTATION ON BUSINESS PERFORMANCE

Authors

  • William kettle borough School of Economic and Business Sciences, University of the Witwatersrand, South Africa

Keywords:

Market orientation, Business performance, Competitive advantage

Abstract

In today's dynamic business landscape, achieving sustained success hinges upon understanding and responding effectively to market demands. This study investigates the correlation between market orientation and business performance, unraveling the intricate mechanisms through which market-driven strategies shape organizational outcomes. Through an extensive review of literature and empirical analysis, this research illuminates the profound influence of market orientation on enhancing competitive advantage, fostering customer satisfaction, and driving financial performance. By elucidating the pathways through which market-driven mastery fuels business success, this study offers invaluable insights for strategic decision-making and organizational performance enhancement.

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References

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Published

2024-02-29

How to Cite

William kettle borough. (2024). MARKET-DRIVEN MASTERY: UNVEILING THE IMPACT OF MARKET ORIENTATION ON BUSINESS PERFORMANCE. International Scientific and Current Research Conferences, 1(01), 132–136. Retrieved from https://orientalpublication.com/index.php/iscrc/article/view/1476

Issue

DATA FUSION INTERDISCIPLINARY INSIGHTS INTO BIG DATA, ANALYTICS, AND DECISION-MAKING

Section

Articles

License

Copyright (c) 2024 William kettle borough

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