GLOBALIZATION AND ITS IMPACT ON NATIONAL IDENTITY

Abstract

The article explores the dynamics of interaction between globalization and the formation of national identity. The authors analyze the main trends of globalization in the economy, culture and society, highlighting the key points in the process of interaction with traditional national values. The article examines the issues of adaptation of national communities to the changing world order, highlighting the impact of global technologies, trade and international politics on the structure and identity of national groups. Special attention is paid to the preservation of cultural diversity and the protection of national identities in the context of globalization challenges. The authors present their conclusions based on empirical data, including studies of cases from different countries, and offer recommendations for a balanced approach to managing the processes of globalization, taking into account the preservation of cultural heritage and national identity. This article serves as a valuable contribution to the field of research on the relationship between globalization and national identity, and may be useful for specialists in the field of international relations, sociology and cultural studies.